Registering Your Trade Marks

Tailored trade mark solutions by our experienced team. Book a no-obligation call with our experts to discuss registering your chosen trade mark

Why Choose Us For Your Trade Marks?

We understand trade mark registration and management.

  • Whether you're experiencing exponential growth or safeguarding your Etsy shop, we can guarantee we've answered every question you can possibly have and seen every situation you're likely to encounter about the trade mark process, trade mark strategy and overcoming trade mark problems.

  • We have specialist knowledge of the trade mark needs of high-growth potential UK start-ups and scale-ups, with unparalleled expertise in understanding investor expectations of trade mark and intellectual property management.

  • We are experienced in managing complex portfolios of trade marks internationally, and in advising on their place within the wider business strategy.

Trade Marks

Everything you want to know about Trade Marks, an Interview with Lindsay Gledhill by Seed Legals

Watch to find out Key Trade Mark Information and Insights

  • Do you really need a trade mark?

  • What happens after you apply? Does it go straight on the register?

  • How does the dispute resolution process play out?  

Watch Lindsay's interview covering the trade mark essentials with the man who's seen more investible businesses than anyone: SeedLegals founder Anthony Rose.

Download the accompanying article on trade mark basics

How It Works

Registering a Trade Mark: the Process

1 - Choosing a mark

2 - Selecting the right goods and services to register

3 - Filing the application correctly

4 - Examination

5 - Publication

6 - The two-month opposition period

7 - Registration

8 - Renewal

Beyond the trade mark basics

Registering a Trade Mark: Strategic Considerations

A good trade mark strategy is key to brand value. We can help you with:

Deciding whether to register a name, stylised name and/or logo


Taking a "best market first" approach to searching


Making use of the 6-month window for backdating your overseas applications


Making the choice between direct overseas filings and international filings


Organising timelines and managing deadlines


Dealing with threatened or actual oppositions to your mark


Benefiting from the lessons we've learned through decades of successful trade mark portfolio management


Deciding whether to object to later similar applications


Planning for the 5 year post-registration change in scope of protection


Organising college tours and interviews


Understanding how to remove conflicting marks from the register


Benefiting from the lessons we've learned through decades of successful trade mark portfolio management


We’ll Guide You Safely Through Any Challenges

Registering a Trade Mark: Responding to Problems

We'll help if problems crop up using our decades of experience in negotiations, trade mark tribunals and court proceedings:

Overcoming any objections by the UK examiner


Overcoming objections by someone else after publication


Dealing with infringers


UK trade mark registry (UKIPO) tribunals


Keeping the costs down as you expand overseas​


Coordinating your overseas filings


Guiding you on how to deal with a cease and and desist letter once people learn about your trade mark ambitions


We’ll Guide You Safely Through Any Challenges

Registering a Trade Mark: Responding to Problems

We'll help if problems crop up using our decades of experience in negotiations, trade mark tribunals and court proceedings:

Is the trade mark available or is it too similar to someone else's name or mark? And what about overseas?


What categories of goods and services do you need to register it in? How will those increase if you expand to the US, EU or elsewhere?


Do you register just for what you do now or for what you plan to do later?


Can you register for things you don't do but that you don't want your competitors to do?


Is it a defence to infringement if the earlier trade mark is in different classes?


​Is there copyright in a logo too? Who owns this?


Can I get a design right registration as well? How do I do this?


What are the pros and cons of using the Madrid protocol for overseas filings versus direct filings?


There's an earlier mark but they only use it in the EU where I'm not trading - am I clear to proceed? How does Brexit affect this?


What is the difference between passing off and trade mark infringement?


I'm a founder/investor - can I keep the mark in my own personal name?


Our Services

IP challenges: disputes, deals and registrations

Black and white illustration of two people shaking hands over a table agreeing a deal

Craft Your IP Deals

Deals and contracts that lead to success and mitigate risk

✓ Prepare for Growth
✓ Allocate Risk
✓ Plan for the Future


Two people having a dispute over an IP agreement document on a desk.

Manage Your Disputes

Proactive management of disputes and technical expertise to turn problems into solutions

✓ Proactive Dispute Resolution Strategies
✓ Support Tailored to your Business
✓ Cost Effective Solutions


A person's hand signing a registration document with a pen on a desk.

Optimise Your IP Registrations

IP rights and registrations should be secured before tensions or disputes make them more difficult to obtain

✓ Rights You Can Register
✓ Strategies For Your Budget
✓ Automatic Rights